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Institute of Management (IfB-HSG)

'Vontobel Group: Managing an Integrated Business Model'

The Institute of Management provides the following information and material for the case study.

Summary:

Vontobel Group is an internationally oriented Swiss private bank with an integrated business model, combining private banking, asset management, and investment banking under one roof. This case describes Vontobel's opportunities and challenges managing such an integrated design through financial market turbulence. It shows how Vontobel's business model is designed and how alliances play a crucial role in it. The purpose of this case is to provide insights into the Swiss private banking industry and illustrates a business model and its constituent components. The case is useful for students enrolled in post-graduate business administration programs, including MBA and Executive Education. The teaching focus of the case is twofold: (1) understanding Business Model Evolution; and (2) comparing the competitive merits of a type of business model to those of other business model types. This case was written with the support of a Philip Law Scholarship awarded by ecch.

Bibliography:

VONTOBEL GROUP: MANAGING AN INTEGRATED BUSINESS MODEL

Case - Reference no. 311-004-1
Authors: Albert, D. (University of St. Gallen); Lechner, C. (University of St. Gallen)
Published in: 2011
Length: 19 pages
Data source: Field research

Teaching note - Reference no. 311-004-8
Authors: Lechner, C. (University of St. Gallen); Albert, D. (University of St. Gallen)
Published in: 2011
Length: 10 pages
Data source: Field research

Download inspection copy of the case study: 

Inspection Copy - Case Study 

Order the case study and teaching note at The Case Centre:

VONTOBEL GROUP: MANAGING AN INTEGRATED BUSINESS MODEL

If the case study and teaching note is not available via The Case Centre or you have questions to additional material and the application of the case study please contact the author:

Daniel Albert

Further information

Contact

Institute of Management
University of St. Gallen
Daniel Albert
Dufourstrasse 40a
CH-9000 St. Gallen
E-Mail: 
Phone: +41 (0)71 224 39 04
Fax: +41 (0)71 224 23 55
http://www.ifb.unisg.ch

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