Performance implications of managing corporate programs
Please find further information on the research project below.
Performance Implications of Managing Corporate Programs
Multi-business corporations increasingly apply corporate programs to achieve their objectives and create value. With this project we intend to gain a better understanding of the phenomenon of corporate programs. We intend to extend strategic renewal research by taking a corporate management perspective, analyzing the optimal ways of steering the execution process of corporate programs and the (direct and indirect) links between certain program-related steering activities and performance.
Chair Prof. Dr. Christoph Lechner