The Institute of Management offers the following services to students and lecturers in order to use the textbook Strategisches Management.
Wie strategische Initiativen zum Wandel führen
Günter Müller-Stewens/Christoph Lechner
4., revised edition
ca. 700 p., hardback, 2-colored
Which strategy leads a company to success? This textbook shows the most important findings, theories and methods of strategic management and takes a deep dive into the topics by using practical examples, excursus, and workshops. Thanks to the well developed didactic concept the contents are easy to understand. All chapters have been carefully revised for the 4th edition. Especially new are explanations to strategic processes, corporate strategy, business models as well as current approaches of performance measurement.